Nurture
Pilot Selecting 5 mid-market companies

When people thrive,
profits follow.

A 60-second daily check-in, anonymous by default and grounded in peer-reviewed burnout science. It surfaces the decline weeks before the resignation letter.

WHO ICD-11 definition Maslach Areas of Worklife GDPR · EU-hosted
Nurture Pulse 72 BPM
Sarah M. — Engagement velocity declining
LIVE · SIGNAL
The hidden cost

Most companies only find out in the exit interview — when it's already too late to act.

77%
of employees say they're burnt out at work.
Deloitte
70%
say their employer isn't doing enough about it.
Deloitte
2.6×
more likely to be actively looking for another job.
Gallup, 2018
Burnout is a silent risk on every team. Annual surveys miss it; exit interviews only record it.
Sources · Deloitte · Gallup
Two ways to handle burnout

A survey asks once a year.
We ask every morning.

Engagement platforms report on what already happened. Nurture flags a dip in its first week, while a conversation can still change the outcome.

Traditional

Annual engagement survey

  1. 1Wait for the report
  2. 2Discuss in committee
  3. 3Run a workshop
  4. 4Send the next survey
You find out from the exit interview.
Nurture

60-second daily pulse

  1. 1Anonymous trend per factor
  2. 2Private nudge before it breaks
  3. 3Aggregated team patterns
  4. 4No names ever reach the manager
You act on the third week of a slide — not the day someone resigns.

The team and the answers don't change. What changes is whether you see the slide three days in or three months late.

How it works

Six questions a day. Anonymous unless you choose otherwise.

Grounded in 40 years of burnout science. It takes about a minute, so people keep answering it.

Step 01

The morning check-in

A 60-second pulse appears the first time an employee opens their inbox. Six sliders, one optional note. Same six questions every day so trend lines stay clean.

Today's pulse · 7:42 am
Anonymous · ~60s
1/365

How is today shaping up?

7/10
6/10
7/10
8/10
6/10
4/10
Skip for today Submit →
Step 02

Grounded in the science

Each question maps to one of Maslach's six Areas of Worklife — the most-validated burnout framework in occupational psychology. The WHO uses the same dimensions in its ICD-11 definition.

WorkloadControlReward CommunityFairnessValues
Six Areas of Worklife

Maslach & Leiter

Maslach & Leiter, 1997 · validated across 25 years, 5 languages
WHO ICD-11 aligned
Step 03

Personal trend, private by default

Every employee sees their own 7-day and 30-day trend. Individual data stays with them. Managers only see aggregated team-level patterns — never named individuals.

Employee view
Sarah's 30-day energy trend. Only she sees the names on this chart.
Manager view
Aggregated team patterns across the six factors. No individuals named.
Step 04

Action, not surveillance

When a trend slides for several days, the employee gets a private nudge — not the manager. They choose what to do next: a recovery exercise, a clinician, or opt in to share with their line manager.

Disclosure stays with the person who's burning out. That's the whole product.

A note from Nurture
Private · only you see this

Your energy has been low for 4 days.

Three things that tend to help with a low-energy stretch. None are mandatory — pick whichever fits.

RecoveryDetachment exercises (10 min)
ClinicalTalk to a vetted clinician
Opt-inShare with my line manager
You choose if and when your manager hears about this.
Step 05

Clinical pathway (optional)

For employees who want a proper diagnosis rather than a workplace conversation, Nurture connects to a vetted network of clinicians who recognise burnout's overlap with ME/CFS, depression and post-viral syndromes, and who cover rehab and return-to-work as well as the assessment.

Assess Treat Rehab Return to work

Separate from the manager track. Employee-paid or employer-paid as configured.

Closed-loop care pathway

From signal to baseline — full circle

Vetted clinician network
Outside the manager track
Most users never enter the loop — the daily check-in catches it earlier. For those who do, the loop ends where it started: back at baseline.
The math is unfair

Replacing one employee costs 50–200% of their salary.

Predictive retention programmes have cut voluntary attrition by 15–50% in published case studies. We model the conservative end.

Sources · Gallup · SHRM · case studies: IBM 30%, SAP 20%, Salesforce 15%, X0PA AI 25%, SuperAGI 50%

Calculate your savings at 25%

Conservative model. Drag to match your numbers.

200
202,000
€65,000
€15k€200k
13%
3%30%
Recoverable per year
€0
= 0 prevented departures at €0 each

Assumes 25% prevented departures · replacement cost at 1.5× annual salary (conservative).

Technology

Science, not surveillance.

Nurture is a clinical-grade screening instrument, adapted for daily use. Employees answer for themselves; nothing is scraped from Slack. It rests on three foundations.

Validated psychology

Items adapted from the Areas of Worklife Scale (Maslach & Leiter), the Maslach Burnout Inventory, and the WHO ICD-11 framework. Single-item substitution is supported by peer-reviewed evidence.

Modern machine learning

Trend detection, anomaly scoring and personalised recommendation logic — applied to the employee's own data. The model learns what your baseline looks like.

EU-first compliance

Hosted on EU servers. GDPR by design. Aligned with the UK HSE Management Standards for work-related stress. Your data never crosses into another organisation's model.

Engagement platforms measure satisfaction after the fact. Nurture is closer to a wellness diagnostic: it tracks the six worklife factors daily, on validated instruments your occupational health team will already recognise, and surfaces the drift while there is still time to act.

W
WHO ICD-11
M
Maslach AoW
H
HSE Management Standards
G
GDPR · EU-hosted
West et al. 2012 · Elo et al. 2003
Latest insights & research

Notes from the baseline.

Long reads on burnout science and retention practice, written by the team building Nurture.

Practice · Featured

From signal to baseline: why burnout recovery needs a full loop.

Most burnout programmes stop at the conversation. The real work — assess, treat, rehab, return — is everything that happens after.

De Vos Meaker 11 min read Sep 22, 2025 Read →
Founder partners

Help us prove that burnout is predictable.

We're selecting 5 mid-market companies for the founding pilot. What you get and what we ask in return are spelled out below.

What you get

  • Founder-partner pricing — locked in for two years
  • White-glove implementation · direct line to engineering
  • First access to new features · monthly co-design sessions
  • Money-back guarantee if you can't measure improvement in 12 months

What we ask

  • Roughly 50–500 employees
  • One internal sponsor who can champion adoption
  • Honest feedback as the product evolves

Apply for the pilot

5 seats. We respond within 48 hours. No sales follow-up if you change your mind.

We respond within 48 hours. No sales follow-up if you change your mind.